The following are meant simply as exploratory guidelines. Hopefully it is obvious by now that it is impossible to definitively plan and execute an emergent journalism process. By definition it must instead evolve based on the local resources, local players, and situations as they manifest themselves. These steps, however, may increase the chances of success.
Public station KPBS-FM/TV cobbled together a citizen journalism initiative (see sidebar) on the fly, in the middle of the San Diego wildfires in 2007. However, it stands to reason that the more advance planning you can do, the greater the likelihood that the program will be a success, especially since the social media depend so heavily on establishing mutual trust. It's hard to do that in the middle of a crisis!
While you could initiate an online discussion with listeners through your website, perhaps the most effective way to create the framework for an emergent journalism program is to hold a "Meetup," where listeners are invited to come to the station for several hours some evening or weekend and meet with representatives of station management and news staff.
Based on the public broadcasting "PubCamp" experience the event is more likely to be successful if you establish a specific goal in advance: determining whether there is sufficient interest to merit creating an emergent journalism initiative, and, if so, what the guidelines might be.
For the program to be a success, there needs to be a true exchange of ideas in which listeners/citizen journalists' opinions on how they can contribute are really solicited and respected. This is especially true since social media may allow them to gather and provide kinds of information that you could not obtain from conventional sources, especially hyper-local information that they are better able to obtain than your professional staff could, simply because of their greater numbers and geographic dispersion.
At the same time, the listener/journalists must learn something of the responsibilities of conventional journalism, and that this is not opinion-oriented blogging: the chances that their contributions will actually be used will be greater if they are introduced to and adopt the basics of news-gathering and journalistic standards. Distributing The Huffington Post's "Citizen Journalism Publishing Standards" can be a good starting point.
One fruitful area for discussion is the strengths and limitations of various types of social media and mobile devices, as outlined above. For example, geo-tagged photos and videos can be particularly informative: what kind of content should people try to include in such a video to make it informative? However they shouldn't be solicited or submitted (especially true with videos) if bandwidth is compromised.
Consider giving the attendees a .txt file with the Tweak the Tweet hashtags, discussing the tags, and then asking whether they can think of a way to create more shortcuts that would make information from citizen journalists more informative. This might spark further innovation that would make social media even more relevant in a disaster.
It's also important to make it clear to the attendees that you are not abdicating your responsibility as professional journalists. They must understand that you reserve the right to review all material that is submitted, and to unilaterally remove any material posted directly to your website that does not meet your journalistic standards (a succinct disclaimer on the site  will reinforce this point).
Don't forget to ask the attendees to also help you get information out during a disaster: each of them has their own social network, some of whose members may not already be among your listeners. These listeners' personal credibility may not only help you inform the public, but also increase your listener base.
While its greatest benefit may come in a disaster, doing at least some crowdsourcing now can not only prepare for a disaster, but also provide a valuable adjunct to your current newsgathering. New York Public Radio pioneered this approach with its "Your Uncommon Economic Indicators" program (see sidebar). Using Crowdmap to collect and organize on-the-scene reports from listeners on Election Day, for example, would be a simple way to begin the process in your own community.
Because communications volume was so high during the 2007 wildfires, KPBS realized its normal website would require too much bandwidth, so it switched to a bare-bones HTML site and then added the Twitter and Flickr streams that quickly made it the leading regional information source during the fire event. However, the development of Ushahidi's Crowdmap since that time means that you could instantly offer such a service in a crisis through a simple link, and then listeners could post their tweets, sms messages and photos directly to the Crowdmap.
One of the real advantages of social media and mobile apps is that if your news department has determined that it needs more information about a given area, you can send an alert via Twitter or sms text that will alert listeners in that area that you need their assistance, and give them a specific assignment: do you need to know what kind of damage has happened? Have people been hurt? Has an area flooded? This will allow your professional staff to concentrate their efforts elsewhere, bolstered by the citizen journalists.
Most of all, in a disaster, if you have solicited citizen journalist participation, make certain that someone on the staff is monitoring submissions, even if they do so only intermittently: nothing is worse than responding to a request for information and then feeling your efforts have been ignored or taken for granted. The same staffer can also review the citizen content for accuracy.
 The Brian Lehrer Show addresses this issue with the following disclaimer: "WNYC is an organization committed to the highest journalistic ethics and programming standards and to independent, noncommercial journalism, both in fact and appearance. Stories submitted by project collaborators that appear on WNYC.s Brian Lehrer Show crowd source reporting pages are anecdotal in nature and should not necessarily be expected to achieve the journalistic standards of WNYC."